1. General Provisions
1.1. This Privacy Policy governs the principles of collecting, processing, and storing personal data. Personal data is collected, processed, and stored by the data controller (hereinafter referred to as the “Data Controller”). Ridin Dirty OÜ, Tartu mnt 82, 10112 Tallinn, info@ridindirty.eu
1.2. For the purposes of this Privacy Policy, a data subject is a customer or any other natural person whose personal data is processed by the Data Controller.
1.3. For the purposes of this Privacy Policy, a customer is any person who purchases goods or services from the Data Controller’s website.
1.4. The Data Controller follows the principles of data processing set out in applicable legislation, including processing personal data lawfully, fairly, and securely. The Data Controller is able to confirm that personal data has been processed in accordance with legal requirements.
2. Collection, Processing and Storage of Personal Data
2.1. The personal data collected, processed, and stored by the Data Controller is collected electronically, mainly through the website and via email.
2.2. By sharing their personal data, the data subject grants the Data Controller the right to collect, organize, use, and manage personal data for the purposes defined in this Privacy Policy, which the data subject directly or indirectly provides when purchasing goods or services from the website.
2.3. The data subject is responsible for ensuring that the data submitted is accurate, correct, and complete. Knowingly submitting false information is considered a violation of this Privacy Policy. The data subject is obliged to immediately notify the Data Controller of any changes to the submitted data.
2.4. The Data Controller shall not be liable for any damage caused to the data subject or third parties as a result of the submission of false information by the data subject.
3. Processing of Customers’ Personal Data
3.1 Payment data is processed exclusively by Montonio Finance OÜ. Ridin Dirty does not store payment card or bank account details.
3.2. In addition to the above, the Data Controller has the right to collect data about the customer that is available in public registers.
3.3. The legal basis for processing personal data is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):
a) the data subject has given consent to the processing of their personal data for one or more specific purposes;
b) processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract;
c) processing is necessary for compliance with a legal obligation to which the Data Controller is subject;
f) processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, especially if the data subject is a child.
3.4. Processing of personal data according to purpose:
3.4.1 — Purpose: Security and safety Maximum retention period: 7 years, in accordance with the Accounting Act
3.4.2 — Purpose: Order processing Maximum retention period: 7 years, in accordance with the Accounting Act
3.4.3 — Purpose: Ensuring the functionality of e-shop services Maximum retention period: 7 years, in accordance with the Accounting Act
3.4.4 — Purpose: Customer management Maximum retention period: 7 years, in accordance with the Accounting Act
3.4.5 — Purpose: Financial activities and accounting Maximum retention period: 7 years, in accordance with the Accounting Act
3.4.6 — Purpose: Marketing Maximum retention period: Until consent is withdrawn
3.5. The Data Controller has the right to share customers’ personal data with third parties such as authorized processors, accountants, transport and courier companies, and payment service providers. The Data Controller is the responsible processor of personal data. The Data Controller transfers personal data necessary for making payments to the authorized processor Montonio finance OÜ.
3.6. When processing and storing personal data, the Data Controller implements organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, or any other unlawful processing.
3.7. The Data Controller stores personal data depending on the purpose of processing.
4. Rights of the Data Subject
4.1. The data subject has the right to access their personal data and review it.
4.2. The data subject has the right to receive information about the processing of their personal data.
4.3. The data subject has the right to correct or complete inaccurate data.
4.4. If the Data Controller processes personal data based on the data subject’s consent, the data subject has the right to withdraw consent at any time.
4.5. To exercise their rights, the data subject may contact customer support at:
info@ridindirty.eu
4.6. The data subject has the right to file a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) to protect their rights.
5. Cookies and Data Transfers
5.1. Our website uses cookies for analytics and marketing purposes (Google Analytics, Meta Pixel, TikTok Pixel). You can manage cookie preferences in your browser settings.
5.2. Some personal data may be transferred outside the EEA to service providers such as Google, Meta, and TikTok. Such transfers are subject to appropriate safeguards in accordance with GDPR.
6. Final Provisions
6.1. These data protection terms have been prepared in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation), the Personal Data Protection Act of the Republic of Estonia, and applicable legislation of the Republic of Estonia and the European Union.
6.2. The Data Controller has the right to partially or fully amend the data protection terms by notifying data subjects of changes via the website www.ridindirty.eu